Vita Semplice
This product focuses on the design of an espresso system that integrates the full preparation process into a single, cohesive product, reflecting this balance between functionality and mindful use. The goal was to deliver a solution that emphasizes simplicity, convenience, and ease of use, while consistently producing a high-quality, bold espresso experience.
Grounded in both cultural insight and user-centered research, the project draws inspiration from the social role of espresso, particularly within Italian culture, where coffee serves as a ritual for connection and conversation. This perspective informed the design direction, emphasizing a slower, more intentional user experience without compromising efficiency.
The concept, “Vita Semplice” meaning simple life, embraces “la dolce vita”, taking the time to slow down, enjoy life’s simple pleasures and be in the moment.
Development Timeline 5 Months
Research Approach
Primary research: user interviews and surveys
Secondary research: literature and online sources
Market analysis: competitive benchmarking through online and in-store data
Design Objectives
Streamlined form with integrated functionality
Intuitive, user-friendly operation for convenience
Efficient and space-conscious footprint
Ease of cleaning and maintenance
Material exploration for durability and performance
Ideation
Prototyping
Process Work
CAD Drawings
CAD Render
Callouts/Instructions For Use
User Experience
The system consolidates all elements of the espresso-making process into a single location, simplifying workflow and reducing preparation complexity. This integrated approach allows users, regardless of experience level, to prepare espresso efficiently while maintaining an enjoyable, ritualistic experience that encourages social interaction.
Finished Product
Materials & Finishes
The product incorporates a combination of ABS plastic, aluminum, silicone, Buna rubber, polycarbonate, and ceramic chosen for their mechanical properties. A matte finish in a neutral palette of silver, gray, and black reinforces a clean, modern aesthetic aligned with the product’s emphasis on simplicity.
Future Steps
Alter handles to counter rotate for better access
Source commercially available induction plate to keep originally burner area
Reinforce base to further stabilize holding towers
Increase size of water site "glass"
Maintain ease of disassembly for portability
Enhance manufacturability for injection molding and good manufacturing practices (GMP)
